Focusing his LLM study in the Netherlands on Geographical Indications (GIs) issues within the international trade practice, he was inspired by the European Union on how GI-based products are massively utilized. He started his carrier as an intern in one of the biggest law IP firms in Bangkok. After he graduated, he worked in the Indonesian Parliament as Personal Aide to a Member of the Parliament. He envisioned CV. NUALA to be a pioneer in providing premium GI-based products to the Indonesian market as well as to the International buyers.