In operating the company, we always uphold certain values that has been set by our founder. Such values known as 3C Values of the Company. This 3C Values consists of Compliance, Community and Collaboration. Those three words represent our emphasize in each and every move of company’s decision making process.
Compliance represents our commitment to comply with prevailing laws and regulations. This value becomes the first and the most fundamental value of the company’s operation. As an FMCG company that produce food products, we realize that the compliance towards regulations especially the food-safety standards are essential. Such compliance is important not only to protect ourselves from liabilities, but also to protect our customer in term of consumption safety, satisfaction and trust towards our company’s brand image.
This value is implemented extensively, not only in the sense that we comply with the very basic / minimum obligation but also that we are considering every other certification process that are secondary but will be beneficial to enhance our company’s value and brand image before our customers, such as: Indonesian National Standard certificate (SNI) for SNI-Obligatory products (click here to see the SNI-Obligatory products list), Organic Certification, Rain Forest Alliance (Green Frog Logo), and Fair Trade Logo. Those licenses are additional and situational to the product types. however, we are still placing those into our consideration list to be fulfilled as well.
Currently speaking, the extensive compliance that we are applying is our compliance to register ourselves as “GI User” for Muntok White Pepper, the registered Geographical Indication of Indonesia, which reflects our compliance is applied beyond the minimum.
Community value represents our spirits to create a friendly and sustainable practice of the company, that places the main emphasize on the community especially our Indonesian farmers who are the main producers of our raw material. Currently, we are maintaining our good cooperation and communication with BP3L Bangka Belitung Province as the GI Community registered and acknowledged by Law as the rightful owner of GI rights of Muntok White Pepper, the raw material of our BAKULA White Pepper products (GI-Based variants). This serves as a simple proof that our respect towards community’s right is immense and we expect to grow together, side by side, with our farmers instead of using them as economical object through a rather exploitative relationship.
Collaboration is the last value in 3C. Collaboration represents the spirit of the youth who are operating this very company. CV. Nusantara Agro Bakula (NUALA) is a company that is 100% operated by the young and fresh personnel who have good education background. Such condition makes us committed to be very open to possibilities of collaboration with any related stakeholders: governments, any communities (especially our farmers associations), other SMEs, e-commerce platforms, and also other NGOs working in any related field of interest. We believe that collaborative spirits will lead us to a better company performance, growth rate and also enhancing our socio-economic impact for our nation.
